Scanbuy and Perspective Technologies Partner to Bring Mobile Engagement Solutions to Russian Market
July 2, 2013
Collaboration Will Bring the ScanLife Mobile Engagement Platform to Leading Technology Providers throughout Russia and Surrounding Region
MOSCOW – July 2, 2013 – Scanbuy, the global leader in mobile engagement solutions, today announced a strategic alliance with Perspective Technologies LLC, a leading distributor of enterprise software and infrastructure equipment in Russia and other countries of the former Soviet Union.
Founded in Moscow in 1998, the Perspective Technologies group of companies has ongoing distribution agreements with the world’s top technology companies, including IBM, HP, Dell, Fujitsu Siemens, Sun Microsystems, among others.
As part of the agreement, Perspective Technologies will license and market Scanbuy’s ScanLife mobile engagement technology platform and services to its extensive business network in the region.
“This alliance presents an opportunity to enter the fast-growing markets of the Russian Federation and former Soviet bloc countries and introduce Perspective Technologies’ B2B customers to the many benefits of mobile engagement,” said Mike Wehrs, CEO and President, Scanbuy. “Our ScanLife platform continues to be adopted throughout the world because of the limitless possibilities in delivering a compelling mobile experience for customers while securing real-time business intelligence.”
Available on all major platforms including Android and iOS, the ScanLife app is used by millions of people daily around the world to gain instant access to electronic coupons, videos, product information, social networking sites, and other services and data important to them by scanning a 2D (QR Code) barcode, UPC, NFC, image or object.
“We believe Perspective Technologies’ business partners will be very intrigued by the possibilities of the ScanLife mobile engagement platform and we look forward to helping them realize the potential of this exciting technology,” said Mr. Gusman, CEO, Scanbuy Systems, Inc.
Through ScanLife, companies can examine up to 40 customer data points with each scan such as previous interest, age, gender, and scan location with the user’s prior consent, as well as device type, and operating system and more. Firms can use that information to deliver highly customized mobile experiences instantaneously and evaluate the effectiveness of promotional campaigns in near real-time.
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The solution consists of a cloud-based platform used by a wide variety of industries including retail, CPG, beverage, financial, healthcare and media to create, manage and derive business intelligence from QR Code-based mobile marketing campaigns. Visit www.scanlife.com.br for more information.