Client - Sprint

Client: Sprint
Country: United States
Placement: Technology/Telecom
Interaction: Large Business

The Challenge

Sprint wanted to engage its subscribers in a whole way. It gave away new Kindles that were powered by the Sprint network through the ScanLife application.

The ScanLife Solution

A code was placed on a direct mail piece that immediately linked people to a simple landing page where they entered their email address for a chance to win a new Kindle. 

Over a 5-week period, over 15,000 people scanned the code. Instead of going to the PC, they just scanned and entered in a matter in seconds.