Client - Nike
Interaction: Large Business
Nike wanted to promote its affiliation with the NBA and its new Developmental League in a whole new way. In particular, Nike wanted to target the teen / young adult demographic through channels that were more integral to their way of life.
The ScanLife Solution
ScanLife placed 2D bar codes on special collector posters and in retail locations in Manila.
In two months of the campaign, Nike received 30,000 scans, 42,000 content downloads, and 96,000 page views of its mobile site. All of the traffic was attributable to the 2D bar codes.