Client - Lion Nathan
Country: United States
Interaction: Large Business
Argyle Winery wanted to communicate a rich and authentic brand message that educates the consumer about its premium wines – the vineyards, the winery, the winemaker and his stories. We sought to overcome traditional barriers to wine marketing which yield a limited amount of information about a wine on the bottle’s back label. Given Argyle’s strong pedigree and recognition as a leading producer of premium wine from Oregon, we sought to engage consumers by enabling them to learn, explore and share using the latest in mobile technology.
The ScanLife Solution
The Cellar Key platform uses 2D barcodes to bring the Argyle wines to life in the palm of the consumer’s hands.By accessing a mobile optimized microsite through the Scanlife reader, the consumer can read wine reviews, learn about the wine’s flavor profile, watch HD videos and meet the winemaker himself.The Cellar Key enables wine lovers to virtually share their favorite wines with friends and encourages the home chefs to pair wines with food.A game changing platform for the fine wine industry, The Cellar Key is sure to excite the wine novice and the expert critic alike.