Client - Intel
Country: United States
Interaction: Large Business
Make a static print ad come to life with an immediate connection to the latest features from Intel.
The ScanLife Solution
Intel placed an ad in Wired Magazine which was ScanLife activated. The reader could scan the code to see a video which was just released from the Consumer Electronics Show. The video showed how Intel's processors could be used in the not so distant future.
Hundreds of people scanned the ad over a 4-week period.